How to Guarantee Success With Your Launch-Party Swag
Shoddy freebies and shortages make brands look disorganized and cheap. So plan very, very carefully.. When Xiaomi launched its Mi Max phone in India over the summer, it warmed up the crowd with a little gift. Event organizers handed out free T-shirts, and the swag was a hit — until the supply ran out. Those who…
Entrepreneur Magazine
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