Skip to content

Become a Handsfree Crypto Trader | Earn Passive Income Weekly | Novatech FX Tradingw Wall Street Working From Home

  • Join a Membership That Pays!

Twitter’s Bad Press Isn’t Deterring Advertisers | Jimmie Wilks.info

November 6, 2016
Twitter’s Bad Press Isn’t Deterring Advertisers | Jimmie Wilks.info

Our Economy Is In Irreversible Trouble, Are You Prepared?

Let Us Help, Your Financial Wellness is Our Mission.

LIMITED TIME OFFER!

Open Account Today & Receive Round-Trip Airfare for 2 & 3 Day Luxury Hotel/Resort Accommodations!

100% Privacy Guaranteed. We Will Never Share Your Information.

All press has been pretty much bad press for Twitter lately. It’s struggled to drive growth in nearly every aspect of its business, recently announced the layoffs of 9% of its staff, killed Vine, and has failed in its efforts to sell itself. And users complain often about the abundance of trolls and safety issues.

Still, it’s election season and the platform is still the go-to destination for updates on news and culture. Twitter is big business for consumer attention, and the company still attracts a lot of advertisers.

We reached out to a number of B2B and B2C companies currently running campaigns on Twitter to gauge whether the negative news and gloom over the social network has them thinking twice about spending money on the platform. Many did not respond or declined to comment, but those that did were confident in the network’s advertising viability.

“Our Twitter work is incredibly effective. Twitter is both a very strong organic social platform for us, but more importantly, Twitter has become a very powerful paid promotional source for us,” says George Gallate, CMO and EVP Global at Merkle. “With the targetability and searchability of Twitter, it makes sense that it’s [still] effective.”

Image result for twitter

Merkle recently sponsored a Tweet promoting a report it released. Nordstrom promoted a jacket.

Twitter also announced partnerships this week with Evernote, Pizza Hut, Airbnb and other brands to offer customer service chat bots.

Pizza Hut’s Senior Director of Public Relations, Doug Terfehr, said, “Twitter is still a very active social media channel for millions of people every day and the ease to purchase a pizza through direct message is something we believe adds to the ways that people can use the network.”

By and large, it isn’t particularly surprising that businesses are still doing business with Twitter. The company did post a profit in its last quarter, and has been aggressively pursuing new media opportunities, particularly in live TV streaming. But its user base remains the most redeeming (and appealing) aspect of Twitter as an advertising option.

“What the news does not say is that the Twitter user base is massively engaged. They’re sharing, they’re re-tweeting, and they’re completely mobile,” Gallate says.

Indeed, Twitter has many problems these days. But a large  and engaged audience (well over a quarter-billion) is certainly not one of them. As the Twitter saga continues to unfold, that audience will likely remain just as attractive as it always has been to marketers.

Click Here to Read Original Source:

Respectfully,

Jimmie Wilks, MBA, MA
Skype: jimmie.wilks
Email: Jimmie@JimmieWilks.Info

P.S., Discover How To Rapidly Build Your List, Attract An Eager Audience & Create Your Own Online Business Sensation…Click Here For Details!

twitter twitter marketing

jimmiew
jimmiew

RSS Entrepreneur Magazine

  • How to Make Your Marketing Less Cringeworthy and More Authentic
    Companies are needing to completely re-shift their marketing strategy to win customers' trust. Here are a few ways businesses can show authenticity in their marketing.
  • Here's an Ad that Sucks. Here's How to Fix It.
    To show you the power of good advertising, I’m taking one real ad and fixing it up. Behold the power of direct-response strategies!
  • Your Content Is Meaningless If This Important Element Is Missing
    All the work you put into creating incredible content is meaningless if you aren't considering the context in which it will be consumed. Here's why.
  • Should You Prioritize Traffic or Conversions on a New Website?
    Traffic and website conversions are both important to build in your path to success, but which one is more important? Which one should you handle first?

Search

©2010-2019 JimmieWilks.info. All Rights Reserved.

WordPress Theme by OptimizePress